Max Fashion now has an interactive display where shoppers enter the store. The display has an eye-catching ‘wake up’ feature that invites the customer to discover new products and specials before they explore the physical store. It’s got some smarts too, allowing customers to turn pages on the display with a flick of their smartphone, tapping into customers’ familiarity with gesture controls on smartphones.
Shoppers can use the display to connect to its e-commerce site at maxfashion.com, where they can buy products immediately and have them shipped home later.
Max Fashion also installed an Ombori Magic Mirror, which has become a hit with customers because it lets them speak to the mirror to discover new products and special offers. Shoppers have a giggle when the mirror asks them if they want to take a selfie from the Magic Mirror’s camera, but they absolutely love being able to share the selfie with their friends.
The two installations are perfect for Dubai, a wealthy cosmopolitan city with a diverse and youthful population that speak Arabic and English. That meant Ombori needed to support both languages and effectively made Max Fashion’s Magic Mirror bilingual.
Now Max Fashion has cutting-edge displays that welcomes customers to the store and gives them something tangible to remember what it was like to be part of the retail experience of the future.
